About

An idea. A desire. To connect choirs & choristers, to create community.

In my years of choiring, I’ve observed that choirs, at every level, are spaces where choristers find their people, and through all these little communities, across genres, cultures, and abilities, runs a common thread: the quirks we share, the rehearsal rituals, the love for choiring (an elaboration on my persistence in using choir as a verb will follow at some point), a (sometimes not so) quiet understanding that binds us.

When choirs and choristers have a chance to come together, connect, choir together, and share, those similarities shine through, and joy is unmistakeable. I am not a professional in the choral space, I don’t conduct or sing professionally. But the desire to find a way to do more, to follow the breadcrumbs of that that feeling—those undeniable vibes—has led me here.

The dream is to create a space and platform for that connection, to tug at those threads of joy, to bring our shared traits to the fore, to celebrate them, to find more of our people, to generate more.

The Choral Co. began as an idea to celebrate that shared experience. Merch is just the beginning—a foundation for a space where connection, creativity, and community can grow.

So that’s the idea, the desire, the dream. Hopefully, more to come.

Jem x